“ Mobile
billboards are true outdoor advertising”
- 97%
recall rate , these people were surveyed by American
trucking association and stated that they noticed words
and pictures on
mobile advertising.*
-
75% of those surveyed reported that they developed a favorable
impression of the company when graphics
were used.*
-
30% surveyed reported that they based their buying decision
from
the positive impression they received from mobile
advertising.*
-
Mobile billboards generate 2.5 times the exposure over stationary
billboards (static Billboards)*
-
Who will see my mobile billboards? The answer is simple, heavy
in-car consumer, a heavy in-car
consumer is someone
who, has an
income of $100,000.00 plus, male, age 35-54, and someone
who has a 4-year degree or higher education. Possibly
your target
audience.*
-Did
you know commuter time has increased 14%, which means more
time on the road and more exposure for your
message?
*
-Did
you know by illuminating outdoor advertising, advertisers can
increase audience impact by 16%? *
-Did
you know Young men ages 18-34 are elusive to TV advertising,
but have huge exposure
to outdoor
advertising?
*
-
Did you know outdoor advertising delivers immediate results
for advertisers? *
-
Did you know the more miles Americans travel the less time
they spend watching
T.V.* This means T.V
has less
of an audience,
where
are they? They are outdoors and on the road next
to our advertising trucks?*
-
27% of heavy commuters do not read the newspaper, and 74% of super commuters do not watch T.V news
either.*
-
Outdoor advertising is expected to grow 20% year to
year.*
Are you on board with a new method of
advertising.
*
Arbitron National in-car study, RYP & Becker
Group, American trucking association |