Situation: KB Home has been considered one of the best homebuilders in the country for nearly half of a century. There homeowners enjoy high quality construction, unique architecture and quality. KB Home is the builder of choice for many satisfied homeowners. This campaign was to target new home buyers in Victorville California and bring brand recognition to the new market territory.

Idea and Execution: KB Home was looking to build brand recognition in the new market. Our idea was to develop a campaign that got noticed and could be remembered after only a few impressions. The idea called for a few words to be prominently read and immediately conceived. With the advertising planned and media purchased we establish a targeted route around the new home community. GPS tracking was used for quality control.

Results: WOW!